18 October 2005

Shoppers are being urged to support the latest specialist store to open for business in Lichfield - and help leading local charities at the same time.

The Midlands Charities Association Christmas Card Shop, located at the Samuel Johnson Birthplace Museum in Breadmarket Street, is offering a vast selection of festive greetings cards from a host of worthy causes all working to aid the relief of human suffering.

Participants include local charity St Giles Hospice, which cares for local people living with cancer and other serious illnesses.

The shop, which has been organised by St Giles, is staffed by volunteers and an estimated 99% of proceeds from the sale of the cards will go to the charities taking part.

Lynwen Truesdale, General Manager of St Giles Hospice Shops, commented: “Christmas is traditionally the time for thinking of others – family, friends, and those less fortunate than ourselves.

“By buying cards from The Midlands Charities Association Christmas Card Shop people will be making a valuable contribution to worthy causes working for the benefit of the local community.”

The shop was officially opened today (Tuesday 18th October) by Mayor of Lichfield Councillor Norma Bacon and will remain open seven days a week from 12noon to 4.30pm until 15th December.