Shoppers in Lichfield are being offered the opportunity to purchase a vast selection of Christmas cards - and help leading Midlands charities at the same time.

The Midlands Charities Association Christmas Card Shop - organised by Lichfield’s own St Giles Hospice - is now open at the Samuel Johnson Birthplace Museum on Breadmarket Street.

A wide range of different cards from a host of charities all working to aid the relief of human suffering are on sale – including those from St Giles Hospice.

With the shop staffed by volunteers, an estimated 99% of proceeds from the sale of the cards will go to the charities taking part.

The shop was officially opened today (Tuesday 19th October) by Mayor of Lichfield Councillor Gwyneth Boyle and will remain open seven days a week from 12noon to 4.30pm until Thursday 16th December.