Families, friends, fundraisers and businesses are being asked to ‘go orange’ for St Giles Hospice as part of its awareness campaign on Wednesday, 3rd April.

St Giles is asking the community to join forces in a giant orange day of fun designed to raise both awareness and funds for its vital care services which support people living with terminal illnesses.

Emma Hodges, Chief Executive of St Giles Hospice, said: “Many people are fearful of the word ‘hospice’ thinking that it is just a building and somewhere you go to die. ‘Orange Wednesday’ aims to show that hospices are warm, vibrant and celebrate life.

“Eighty per cent of our support is delivered out in communities and in people’s homes. Yes, of course we also have beds for people who need to spend some time with us, but we do so much more than people realise.

“Dying is part of life, and we go on living while we are dying. The earlier someone contacts us the more we can support them and their family. We need to reduce the anxiety of hospice care,” Emma added.

“St Giles supports over 7,000 people each year facing the challenge of a potentially terminal illness. But there are at least another 1,000 people in the community who could benefit from our support if the funds were available.

“That’s why we are calling on people to get involved on this special day and to let everyone know about the work that St Giles does and hopefully reduce some of the fear around hospice care.”

People can sign up now for a fundraising pack crammed with ideas about how to get involved and support St Giles on Orange Wednesday.

Local community groups, businesses, shops, schools and individuals are being encouraged to join in the fun by decorating their premises orange, dressing in orange or staging themed events like an orange ‘bake off’ or a ‘decorate an orange’ competition. Supporters who sign up for a fundraising pack can also enjoy a 10 per cent discount in all St Giles’ shops every Wednesday in April.

St Giles’ Director of Fundraising, Elinor Eustace, said: “We’ve been delighted with the pledges of support so far from supporters and local business. The theme for the day is ‘go orange, shop orange and play orange’ which means anyone can get involved however they wish. That could mean dressing up, visiting our shops, or signing up to play our lottery.”

All proceeds from Orange Wednesday will go to St Giles, which offers a whole range of physical, practical and emotional support free of charge for people living with potentially terminal illnesses or people who are grieving across South Staffordshire, North Birmingham, Walsall and surrounding areas.

To find out more about Orange Wednesday, register for a fundraising pack and download your voucher, please visit: www.stgileshospice.com/orangewednesday