St Giles Hospice launches new strategy in line with 40th anniversary
St Giles Hospice is proud to announced that it has launched a new strategy as it celebrates its 40th anniversary.
In 2022 as St Giles Hospice was approaching its 40th birthday year, we started our journey on creating a new strategic plan to build resilience for the future of our hospice.
After discussions and consultation with our patients and their loved ones, volunteers and staff we started to create our strategy from their comments and feedback. Collaborating with them has enabled us to set out a plan that represents #TeamStGiles and identifies our priorities for the next three years.
In our 40th anniversary year, we’re proud to be launching our new strategy focused on ensuring everyone has fair access to specialist palliative and end of life care. This plan will guide us in our direction of travel over the next three years; so, St Giles Hospice can continue to provide specialist palliative and end of life care for our communities in a sustainable way.
You can download and view the full strategy document here.
The strategic plan is underpinned by a series of objectives around increasing our reach, creating a place where #TeamStGiles will thrive, and ensuring we’re here for local people for many more years to come.
As part of the new strategy there will be an income generation growth plan that will see our shops being refurbished to ensure they’re fit for purpose and that with these strategic objectives we have also taken the opportunity to refresh our logo and colour palette.
The brand refresh has seen us develop our logo, which will act as a signpost for all the work the hospice is involved in. The new logo includes the familiar colour pallet of blue and orange, harnessing the charity’s reputation and heritage while modernising our overall look.
Throughout 2023, the logo will carry an emblem featuring an ode to 40th anniversary, reflecting the four decades of care the hospice has provided to local people, and their loved ones.
Andrew Harkness, CEO at St Giles Hospice, said: “To be able to grow as a charity we need to be clear about what we do, who we care for and how our supporters can get involved in helping us to continue to delivering specialist end of life care.
“At the centre of our strategy is a commitment to reshaping our services in order to reach as many people as possible in a sustainable way. The needs of our patients, their loved ones, and the local community we serve are evolving all the time and we recognise that we must adapt to help those who need us most.
“With our strategy launch and brand refresh coinciding with the 40th anniversary of our hospice, it is very much focused on sustainability in the long-term to ensure we are here for our local communities in another 40 years to come.
To feedback on our new strategy, or raise any queries, please email communications@stgileshospice.com